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KATASTER
"Written in the stars"

Digital Marketer

I am a marketer with diverse experience in B2B and B2C markets and clients in the technology, legal, and alcohol industries. I have experience in research and starting from the bottom to develop processes and operational documentation, with particular focus on process improvement.

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I also work well in a team operating remotely and in translating ideas from subject matter experts in complex, technical fields to digestible language for a wider audience. Passionate about collaborative creative processes, I do best in a work environment that is highly active and interconnected.

Let's embark on this journey together.

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CV

I

Education

Baylor University, Bachelor of Arts in English

Trinity Valley Community College, Associates in Music

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GRE Score for Verbal Reasoning in the 88th Percentile

II

Professional Experience

Copywriter, TSTC 2023 – Present

  • Research and web strategy initiative: drove website data analysis and organic content performance improvements. Spearheaded projects and initiatives to improve accessibility and SEO performance of the brand’s web presence.

  • Email/SMS marketing campaigns: coordinated cross-departmentally with enrollment and recruitment on writing, editing, designing and formatting direct email/sms marketing campaigns.

  • Social Media Content Strategy: collaborated with the social media coordination team to develop campaigns for social media profiles for 12 campuses across the state of Texas and Go-To-Market strategy for new product profiles.

Freelance Digital Marketing 2021 – Present

  • Email marketing campaigns: conducted market research, writing, graphic design, typesetting, automation and monitoring of B2B and B2C campaigns.

  • Social Media Management: was responsible for strategy, research, content development and monitoring of social media content and performance.

  • Executed the writing and designing of technical manuals and training materials.

  • Business Administration: orchestrated project management, communication with stakeholders and bookkeeping within deadlines.

SKILLS

Adaptability

Communication

Problem-solving

Continuous Learning

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